[I originally posted a version of this article on LinkedIn.] Do you want to unleash explosive growth? Own a market? Crush your competition? Open up completely new markets? Be the next Apple, Tesla, Uber, Airbnb, Amazon, MinuteClinic or Sharkbite? This article describes a three-part process based on my analysis and insights of how strategic models […]
Archive | Lessons from History
Revisiting Theodore Levitt and “Marketing Myopia”
Lessons from HistorySome business “fundamentals” change over time. Others don’t, and the lessons of “Marketing Myopia” continue to apply fifty-four years after publication. Theodore Levitt was born in 1925 in Germany, and in 1935, with his family, fled Nazi Germany for the US. He earned a PhD in Economics from Ohio State University, began teaching at North […]